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Los angeles, CA
SAN DIEGO, CA
your questions, answered
How is working with you different from hiring a typical production company?
A typical production company only produces a script you provide. We become an extension of your marketing team. We begin every project with a strategic discovery session to understand your business challenges, target audience, and desired Key Performance Indicators (KPIs). The video is the solution we create to meet your specific goals, not just a deliverable we hand over.
What does "strategic partner" actually mean in practice?
It means we don't just focus on making a pretty video. We focus on the Return on Investment (ROI). We help create your video marketing strategy, where and how to distribute the videos, and analyze performance data after the videos launch. For our retainer clients, we regularly review performance data to pivot, optimize, and plan the next phase of content.
Do you only work with clients who need long-term video strategy?
Although our model is best suited for clients seeking consistent, goal-driven content, we do take on project-based work. However, even a single video project includes a strategic discovery phase to ensure the video aligns perfectly with your immediate goals and target audience.
What is your process from initial concept to final video delivery?
Our process is typically five-fold:
1. Discovery & Strategy (defining the why and what)
2. Creative Development & Scripting (designing the how)
3. Production (the shoot)
4. Post-Production & Collaborative Revisions
5. Deployment & Analysis (helping you launch and measure the results).
How involved do we need to be during the production process?
Your involvement is essential during the initial Discovery phase and the Review phases. Once the strategy and script are approved, you can trust our team to manage the logistics of production, freeing up your time to focus on your core business.
How long does a typical video project take?
This varies greatly based on scope, but a standard 2-3 minute brand video usually takes 6–10 weeks from the signing of the agreement to final delivery. This time includes the critical strategic planning, scripting, production logistics, and post-production phases.
How do you measure the success of a video project?
We track success against the business KPIs we establish during the strategy phase, not just vanity metrics like views. Examples include lead generation, conversion rates (MQLs to SQLs), decreased customer churn, or increased time-on-page related to the video content. We focus on the metric that matters most to your bottom line.
How much does a video project cost?
Since we don't sell "videos" but rather "strategic solutions," our pricing is based on the complexity of the problem we are solving. We offer both project-based fees for defined deliverables and strategic retainer agreements for clients who need continuous content and strategy support. We can provide a detailed proposal after a no-obligation strategy call.
Who owns the final footage and raw assets?
The client retains full ownership and perpetual usage rights to the final delivered videos upon completion and final payment. Ownership of the raw footage can be negotiated and included in the contract, particularly for our retained partners.